The following editorial about Melbourne and its attractions is copyright free to journalists writing about Melbourne Convention + Visitors Bureau (MCVB). For MCVB news, see our media releases.
Leading the way for events, arts, culture, sport and infrastructure, Melbourne offers something for all types of conference and incentive groups.
The city is set on the shores of picturesque Port Phillip Bay, with its beauty enhanced by the meandering Yarra River, immaculate parks and gardens, public art, enchanting laneways, classical buildings and innovative design.
Melbourne is a truly global destination for major events and is home to five of the six most significant annual sport events held in Australia including the Australian Football League Grand Final, the Spring Racing Carnival, featuring the Melbourne Cup, the Australian Open Tennis Championships, the Boxing Day Cricket Test and the Formula 1™ Australian Grand Prix.
Famous for its laneways, stunning waterfront precincts and trendy neighbourhoods, the city provides an endless choice of restaurants, cafés and bars in original locations. Melbourne’s rich multicultural history combined with the drive for innovation has resulted in some of the most delicious and diverse cuisine in the world.
Melbourne is also famous for its many and varied shopping experiences, including those offered in historic laneways, outdoor markets, international boutiques, comprehensive shopping centres and department stores.
And what’s more, just an hour's drive from the city takes you to stunning surf-coasts, picturesque vineyards, historical townships and wildlife reserves.
With more than 25,000 accommodation rooms, state-of-the-art conference facilities and grand, new developments ranging from five-star hotels to waterfront shopping and dining precincts, Melbourne is the destination to discover.