Melbourne is made for incentive travel and conventions. New, internationally acclaimed hotels and restaurants are complemented by the city’s famous hidden laneways, where Melbourne’s passion for chic cafés, boutique bars, designer shopping dens and avant-garde galleries comes to life.
Special Events and Special Visitor Locations
The city also offers world-celebrated events, including the Australian Grand Prix, Melbourne Food and Wine Festival and Melbourne Spring Racing Carnival.
Yet just one hour’s drive takes to you to Victoria’s stunning surf coast, award-winning vineyards, wildlife sanctuaries and rejuvenating day spas. From wining and dining, to trekking and skiing the stunning High Country, Melbourne is the perfect destination to re-energise.
Melbourne – a Rewarding Place to host a Conference
Melbourne and Victoria also offer a range of green itineraries - rewarding, incentivising and revitalising delegates in ways which are environmentally responsible and friendly. From coastal regeneration programs, to wildlife sanctuary initiatives, Victoria is perfect for green incentive travel programs.
For inspirational incentive travel ideas, see our Top 50 Incentive Ideas.
Or for Top Ideas for your Top Achievers, see Top Ideas for your Top Achievers - English.pdf.
Some of Melbourne’s most popular incentive activities include:
- Gaining a new perspective of the Great Ocean Road, voted the best coastal drive on the planet, by hovering over the coast in a helicopter – the Road is one of the world’s most scenic routes where ancient rock formations, rugged cliffs and breathtaking walks provide photographic opportunities at every turn.
- Discovering ‘City Secrets’ down Art Deco arcades as your walking tour takes in hidden shops, bars and cafes.
- Treating yourself to touch therapy and Aboriginal healing techniques at the uniquely Australian Li’Tya Day Spa.
- Sharing a meal with an Old Master at the stunning National Gallery of Victoria for fine art, food, wine and opera with a twist.
- Sipping champagne in a hot air balloon as the sun rises over the Yarra Valley Wine Region.
- ‘Grape grazing’ the day away at Domain Chandon, spoiling the senses with sparkling wine, fresh produce platters and views of Victorian vistas.
- Having your event reach new heights on level 89 of the exclusive Eureka Tower – the Southern Hemisphere's highest event space.
- Going green for a good cause on the coast, joining locals on a Coastal Regeneration Program.
- Capturing your ‘Wild Child’ on a ‘Chopper’ – decked in leathers, see the city from a different perspective on the back of a Harley Davidson.
- Hand-picking and learning to cook local produce in the Mornington Peninsula, then matching your fare with fine local wine.
- Settling into a private suite for a Broadway show at the Regent – one of Australia’s most stunning historical theatres.
- Having breakfast and meeting multicultural Melbourne at the Queen Victoria Market – discover food and wine from around the globe on the ‘Foodie’s Dream Tour’.
Melbourne Convention + Visitors Bureau works closely with its partnership of around 300 premier industry providers to ensure you receive the best possible service in every aspect of event planning.
For further information, please contact our Incentive Team.